Google Analytics is the world's most widely deployed web and app analytics platform, used by over 488,000 organizations to measure, analyze, and optimize digital performance across websites, mobile applications, and online marketing campaigns. The platform provides comprehensive insights into user behavior, traffic sources, conversion paths, and marketing effectiveness through real-time and historical data analysis. With both the legacy Universal Analytics (GA3) and the new Google Analytics 4 (GA4) versions deployed globally, organizations of all sizes leverage Google Analytics for digital measurement, marketing attribution, user experience optimization, and business intelligence. The platform integrates seamlessly with Google Ads, Google Search Console, Google Tag Manager, and third-party business intelligence tools, making it the foundational digital measurement platform for enterprises, agencies, publishers, and SaaS companies worldwide.
Free sample · 488,688+ companies · 24hr delivery
As of 2026, 488,688+ verified organisations are running Google Analytics as part of their technology stack. The largest concentrations are in Technology & SaaS, Digital Publishing & Media, Retail & Ecommerce — representing the sectors where Google Analytics adoption is deepest and where decision-maker budgets are highest. Below is a representative sample of companies using Google Analytics drawn from ELP Data's verified database.
| Company | Industry | Location | Contact Role |
|---|---|---|---|
| Intuit | Technology & SaaS | Mountain View, CA | Chief Marketing Officer |
| Booking.com | Digital Publishing & Media | Amsterdam, Netherlands | VP of Digital Marketing |
| Shopify | Retail & Ecommerce | Toronto, Canada | Analytics Director |
| Deloitte | Professional Services | New York, NY | Web Analytics Manager |
| Stanford University | Healthcare & Education | Stanford, CA | Director of User Experience |
Sample only. Full database contains 488,688+ verified Google Analytics customer organisations across 190+ countries.
Thousands of organisations worldwide rely on Google Analytics. Our Google Analytics customer list covers 488,688+ verified companies — from startups to enterprises — across every major industry. Explore who uses Google Analytics below, or request the full list of Google Analytics customers with verified decision-maker contacts.
The Google Analytics installed base spans well-known brands and fast-growing mid-market firms alike. Each record in our Google Analytics customer list includes the company, decision-maker contacts, and firmographics, so you can target brands using Google Analytics with precision.
Google Analytics is a leading Business Intelligence platform currently deployed by 488,688+ companies worldwide. Google Analytics is the world's most widely deployed web and app analytics platform, used by over 488,000 organizations to measure, analyze, and optimize digital performance across websites, mobile applications, and online marketing campaigns. The platform provides comprehensive insights into user behavior, traffic sources, conversion paths, and marketing effectiveness through real-time and historical data analysis. With both the legacy Universal Analytics (GA3) and the new Google Analytics 4 (GA4) versions deployed globally, organizations of all sizes leverage Google Analytics for digital measurement, marketing attribution, user experience optimization, and business intelligence. The platform integrates seamlessly with Google Ads, Google Search Console, Google Tag Manager, and third-party business intelligence tools, making it the foundational digital measurement platform for enterprises, agencies, publishers, and SaaS companies worldwide. Organizations across Technology & SaaS, Digital Publishing & Media, Retail & Ecommerce represent the strongest user base, making Google Analytics contacts a high-value segment for complementary solution providers, implementation partners, and specialist consulting firms.
ELP Data's verified Google Analytics users list gives you direct access to 488,688+ confirmed companies running Google Analytics in their technology stack. Each record includes the contact's full name, direct email address, phone number, LinkedIn profile URL, job title, seniority level, company name, company size (employees and revenue), industry classification, and geographic location — all verified to 97% accuracy with quarterly data refreshes.
The typical Google Analytics buyer and decision-maker profile includes Chief Marketing Officer, VP of Digital Marketing, Marketing Director — professionals with direct budget authority and technology purchasing influence at their organisations. These contacts are actively evaluating software solutions that integrate with, extend, or complement their existing Google Analytics environment, making them highly receptive to targeted B2B outreach from relevant vendors and service providers.
Companies that purchase the Google Analytics users list from ELP Data use it for a wide range of B2B sales and marketing campaigns: selling complementary software integrations, offering Google Analytics implementation and customisation consulting, promoting training and certification programmes, running account-based marketing (ABM) campaigns by industry or company size, and competitive displacement targeting. The list can be filtered by country, company size, revenue band, industry vertical, and specific job title to match your exact ideal customer profile.
The Google Analytics installed base spans companies of every size — from fast-growing mid-market firms to Fortune 500 enterprises with global deployments. This diversity means the list serves multiple go-to-market motions simultaneously: enterprise sales teams can filter for companies with 5,000+ employees and specific industry codes, while SMB-focused vendors can target the long tail of smaller organisations that have adopted Google Analytics for the first time. Geography filters allow campaigns to be localised by country, state, or city for field sales, regional events, or territory-based outreach.
ELP Data sources Google Analytics install data from technology job postings, LinkedIn technology signals, integration partner directories, software review platforms, and verified firmographic databases — then cross-references every record against live business registries and direct email verification tools. The result is a list that reflects who is actually running Google Analytics today, not who ran it two years ago. With a 97% email deliverability guarantee and a free replacement policy for any record that bounces, you are protected against data quality risk from day one.
Business Intelligence (BI) software enables organizations to collect, analyze, and visualize data to support business decision-making. BI platforms combine data integration, dashboards, reporting, and advanced analytics to transform raw data into actionable insights for executives, analysts, and business users.
Over 789,000 organizations use BI software globally
Microsoft Power BI is the most widely used BI tool with 250K+ customers
The global BI market is valued at over $25 billion
Self-service BI adoption grew 80% from 2018 to 2024
These are the most common reasons B2B teams target Google Analytics users with ELP Data.
Target analytics managers and data leads at companies using spreadsheets or legacy BI tools to upgrade.
Sell ETL and data pipeline tools to BI teams needing to connect diverse data sources.
Offer Tableau, Power BI, or Qlik training programs to BI teams building analytics capabilities.
Provide custom dashboard development services to executives and analytics teams.
| Full Name | Job Title | Company | Industry | Location | |
|---|---|---|---|---|---|
| Rebecca Martinez | Chief Marketing Officer | Intuit | Technology & SaaS | Mountain View, CA | r***@intuit.com |
| David Chen | VP of Digital Marketing | Booking.com | Digital Publishing & Media | Amsterdam, Netherlands | d***@booking.com |
| Sarah Johnson | Analytics Director | Shopify | Retail & Ecommerce | Toronto, Canada | s***@shopify.com |
| Michael Thompson | Web Analytics Manager | Deloitte | Professional Services | New York, NY | m***@deloitte.com |
| Jessica Liu | Director of User Experience | Stanford University | Healthcare & Education | Stanford, CA | j***@stanford.edu |
Sample data shown for illustration. Full records include direct email, phone, LinkedIn and 10+ additional fields.
Contact counts are calculated from 488,688+ total verified companies in this list.
| Region / Country | Companies | Share | |
|---|---|---|---|
| 🇺🇸 North America | 185,701+ | 38% | |
| 🇪🇺 Europe | 136,833+ | 28% | |
| 🌏 Asia Pacific | 107,511+ | 22% | |
| 🌎 Latin America | 39,095+ | 8% | |
| 🌍 Middle East & Africa | 19,548+ | 4% |
How 488,688+ verified contacts are distributed across decision-maker roles.
| Job Title | Contacts Available | Share | |
|---|---|---|---|
| Chief Marketing Officer | 87,964+ | 18% | |
| VP of Digital Marketing | 78,190+ | 16% | |
| Analytics Director | 73,303+ | 15% | |
| Web Analytics Manager | 68,416+ | 14% | |
| Marketing Director | 63,529+ | 13% | |
| Digital Analytics Manager | 58,643+ | 12% | |
| CTO | 39,095+ | 8% | |
| Ecommerce Manager | 19,548+ | 4% |
Google Analytics users face specific challenges that make them receptive to vendors, consultants and service providers.
Organizations running legacy Universal Analytics (GA3) face a mandatory migration to Google Analytics 4 (GA4) by July 2024. The transition requires rebuilding custom reports, retraining teams, and validating data consistency between platforms.
GDPR, CCPA, and regional privacy regulations require careful implementation of consent management, data anonymization, and user identification controls within Google Analytics deployments.
Understanding multi-touch attribution across channels (organic, paid, social, email, direct) requires sophisticated attribution models. GA4's event-based model requires redesign of measurement strategies.
Managing access to analytics data across teams, departments, and external agencies while maintaining data integrity and security governance standards requires sophisticated permission structures.
Measuring user journeys across multiple domains, subdomains, and different digital properties requires proper implementation of cross-domain tracking, user identification, and event consistency.
Converting raw analytics data into actionable insights requires integration with BI tools, data warehouses, and marketing automation platforms. Many organizations lack the technical capability to fully leverage GA data.
These are the specific roles that buy, implement and manage Google Analytics — the contacts in this list.
Every record in our Google Analytics users list goes through a 4-step verification process before delivery.
We source Google Analytics user data from 50+ premium B2B data providers, technology install signals, firmographic databases, and public business records.
Each record is cross-validated against LinkedIn, company websites, business registries, and live email verification tools to confirm accuracy.
Our data team refreshes all Google Analytics contacts quarterly. Bounced emails, job changes, and company moves are corrected in real time.
Your Google Analytics users list is delivered as a clean CSV/Excel file within 24 hours, ready to upload to any CRM or email platform.
Which size companies use Google Analytics — and how many are in ELP Data's verified list.
1–499 employees
Small and mid-size businesses adopting Google Analytics for growth and efficiency.
500–4,999 employees
Mid-market organizations running Google Analytics as a core enterprise platform.
5,000+ employees
Large enterprises and Fortune 500 companies with deep Google Analytics deployments.
Every Google Analytics contact in your list includes these 14 verified data fields.
Understanding the full commercial opportunity in the Google Analytics installed base.
The total addressable market for vendors targeting Google Analytics users is defined by the 488,688+ confirmed companies currently running Google Analytics worldwide. This installed base represents the universe of organisations that have already invested in the Business Intelligence category — meaning they have validated budget, a procurement process, and active technology decision-makers in place. For any vendor selling a complementary solution, this is your maximum serviceable market at the top of the funnel.
Within the 488,688+ total companies, the realistic serviceable addressable market (SAM) narrows based on your product fit, target company size, and geographic focus. For example, an enterprise software vendor targeting companies with 1,000+ employees operating in financial services would find approximately 28% of the list — or 136,833+ companies representing their highest-priority accounts. The ability to slice the Google Analytics list by industry vertical, company size band, revenue range, and geography is what converts a broad TAM into an actionable pipeline.
Decision-maker density is a critical TAM multiplier. Most of the 488,688+ Google Analytics companies have multiple relevant contacts — the average enterprise has between 3 and 7 decision-makers involved in a technology purchase. ELP Data maps all relevant titles at each account: Chief Marketing Officer, VP of Digital Marketing, Marketing Director, Analytics Director and more. This means your actual reachable contact universe is typically 2–4x the raw company count, giving you a deeper pool of outreach targets per account and multiple entry points into each buying committee.
How B2B sales and marketing teams use ELP Data's list of Google Analytics customers to drive pipeline.
Build a precision TAL from confirmed Google Analytics customers. Load into Demandbase, 6sense, or Terminus and coordinate email, ads, and calling across the same accounts simultaneously.
Target Google Analytics customers who are approaching contract renewal or are underserved by their current setup. Reach CFOs, IT Directors, and VPs before they re-sign.
Identify Google Analytics system integrators, resellers, and consultants in the installed base. Build your partner network from companies already deeply embedded in the Google Analytics ecosystem.
Invite Google Analytics decision-makers to product demos, industry webinars, and in-person events. Filter by geography and seniority to fill your pipeline with qualified attendees.
If you already have customers in the Google Analytics base, use the list to find lookalikes — same industry, same company size — and replicate your best win stories at scale.
Understand the true size of the Google Analytics installed base by industry, geography, and company size. Use this data to plan territory assignments, content calendars, and product roadmap priorities.
Our Google Analytics users list covers companies across all revenue bands — from fast-growing SMBs to Fortune 500 enterprises.
Growing companies adopting Google Analytics for the first time
Established businesses scaling Google Analytics across departments
Complex organisations with multi-entity Google Analytics deployments
Fortune 500 and multinational Google Analytics installations
Four proven channels to reach Google Analytics decision-makers and drive pipeline.
Send targeted campaigns directly to verified decision-maker inboxes with 97% deliverability.
Reach prospects via direct dials — bypass gatekeepers and connect with budget holders directly.
Match contacts to LinkedIn and run hyper-targeted account-based advertising campaigns.
Stand out with physical mail campaigns to verified business addresses of key decision-makers.
Any B2B organisation targeting companies that run Google Analytics as part of their technology stack.
Sell complementary tools and integrations to existing users
Win implementation, customisation and rollout projects
Offer advisory, optimisation and migration services
Upsell and cross-sell through established relationships
Deliver specialist training programmes to user organisations
Run competitive displacement and switching campaigns
Place certified consultants and specialists
Target on-premise users evaluating cloud upgrades
Sell complementary reporting and analytics tools
Offer ongoing support, maintenance and managed services
Recent developments that make Google Analytics users high-priority prospects right now.
With the Universal Analytics (GA3) sunset now complete, organizations have fully migrated to Google Analytics 4. GA4 adoption has reached 95%+ among tracked organizations, with enhanced features like predictive analytics, cross-device measurement, and privacy-safe audience building now widely implemented.
Google introduced AI-powered insights within GA4 that automatically analyze user data, identify trends, and generate actionable recommendations for optimization. Machine learning models now predict customer churn, identify high-value segments, and recommend conversion improvements.
Google's first-party data and cookieless measurement capabilities in GA4 are now widely deployed among enterprise users navigating privacy regulations. Organizations report 90%+ data consistency while implementing privacy-first analytics strategies.
Enhanced integration between GA4, Google Ads, and the Google Marketing Platform enables seamless audience creation, automated bid optimization, and unified attribution reporting. Marketers report 25-40% improvement in marketing ROI through integrated measurement.
Direct integration of GA4 data with Google BigQuery enables organizations to combine analytics data with CRM, financial, and operational data for comprehensive business intelligence. Enterprise adoption of GA4+BigQuery integrations has doubled year-over-year.
A growing ecosystem of third-party platforms (Littledata, Supermetrics, Mixpanel, Amplitude) now offer enhanced GA4 capabilities including advanced attribution modeling, custom reporting, data visualization, and real-time alerting, extending the platform's analytical power.
The Google Analytics installed base represents one of the most commercially valuable B2B target segments available. Companies that have already invested in Google Analytics have demonstrated a willingness to purchase and deploy enterprise software — they have budget, a procurement process, and decision-makers who are accustomed to evaluating technology solutions. For vendors selling complementary tools, services, or upgrades, this is a pre-qualified audience of buyers.
Unlike generic email lists or broad industry databases, the Google Analytics users list is built on verified technology install signals. ELP Data tracks which companies are actively running Google Analytics through job postings, LinkedIn technology signals, integration partner data, and direct verification — meaning every company in the list is a confirmed Google Analytics user, not an estimate. This specificity dramatically improves campaign conversion rates compared to untargeted outreach.
The decision-makers in this list — Chief Marketing Officer, VP of Digital Marketing, Marketing Director, Analytics Director — hold direct budget authority for technology purchases in the 488,688+ companies using Google Analytics. They are actively engaged with the Business Intelligence ecosystem, making them highly receptive to relevant vendor outreach, especially for solutions that integrate with, extend, or modernise their existing Google Analytics environment. Timing matters: companies that have recently deployed Google Analytics are in an active expansion phase and are most likely to purchase additional solutions.
ELP Data refreshes the Google Analytics users list quarterly, removing companies that have churned off the platform and adding newly identified users. This means your pipeline is always based on current, active users — not outdated install data that competitors may still be relying on. With 97% email accuracy guaranteed and CSV delivery within 24 hours, you can launch your campaign the same day you purchase the list.
For sales teams running territory-based motions, the Google Analytics list can be sliced by geographic region to build focused prospect sets for each account executive. For channel partners and resellers, the list is a powerful tool for identifying end-customer accounts where a conversation about Google Analytics licensing, support, or expansion is immediately relevant. Whatever your go-to-market model — direct sales, channel, or inbound-assisted — the Google Analytics installed base is a commercially actionable starting point that eliminates the prospecting phase and lets your team focus on selling.
B2B sales and marketing teams that have used ELP Data's technology user lists.
“The Google Analytics users list from ELP Data was exactly what we needed. Highly targeted, accurate contacts delivered within hours. We booked 11 qualified demos in the first two weeks of outreach — far better than any list we've used before.”
“We've tried ZoomInfo and Apollo for Google Analytics data and neither came close to ELP Data's accuracy or depth. The contacts are genuinely verified — bounce rate was under 3%. Will absolutely purchase again for our next campaign.”
“Good quality data, fast delivery, and helpful support team. The Google Analytics list gave us access to decision-makers we struggled to find through any other channel. Filtered by company size and industry which made segmentation easy.”
“ELP Data is our go-to for technology installed base lists. The Google Analytics contacts were current, properly segmented, and the free sample they provided before purchase accurately reflected the quality of the full list. Highly recommended.”
The Google Analytics users email list powers multiple B2B marketing channels. Here is how sales and marketing teams put it to work.
Upload the Google Analytics contact list directly into HubSpot, Mailchimp, Salesloft, or Outreach and run targeted email sequences. Segment by industry, company size, or job title to personalise messaging around the prospect's existing Google Analytics environment. Decision-makers who already use Google Analytics respond significantly better to messaging that acknowledges their tech stack and presents a clear integration or uplift story.
Each record in the Google Analytics users list includes a verified direct dial phone number. Your sales development reps can call decision-makers — Chief Marketing Officer, VP of Digital Marketing — at Google Analytics companies without going through a switchboard. Filter by geography or company size to build territory-specific call lists for each SDR on your team. Direct dials dramatically increase connect rates compared to corporate main lines.
Upload the Google Analytics email list as a custom audience on LinkedIn, Facebook, or Google to serve targeted ads directly to Google Analytics decision-makers. LinkedIn Matched Audiences and Google Customer Match are particularly effective for enterprise tech audiences. Running paid ads in parallel with cold email and calling creates multi-touch surround campaigns that significantly lift reply rates and brand recall before your first conversation.
Use verified company addresses from the Google Analytics users list to run direct mail campaigns — physical mailers, executive gift programmes, or personalised event invitations sent to decision-makers at Google Analytics companies. In a world saturated with digital noise, a well-targeted piece of physical mail to a Google Analytics VP or CTO stands out. Direct mail works especially well as part of an ABM programme targeting high-value enterprise accounts.
Use the Google Analytics company list to build a Target Account List (TAL) for ABM programmes. Match companies against your ideal customer profile, load them into your ABM platform — Demandbase, 6sense, or Terminus — and coordinate email, calling, and advertising across every contact at the same account simultaneously. The Google Analytics list provides all three channels in one file: direct email, direct dial, and LinkedIn profile URL for social matching.
The Google Analytics email list is built for any B2B organisation that sells to, competes with, or partners with Google Analytics user companies.
If your product integrates with, competes with, or complements Google Analytics, the installed base is your primary addressable market. Every company in this list is a confirmed Google Analytics user — a pre-qualified prospect who already understands the problem you solve.
Google Analytics implementation firms, system integrators, and specialist consultants use this list to reach companies that are deploying, upgrading, or migrating from Google Analytics. These are active projects with real budget attached.
B2B marketing agencies running campaigns for tech clients use the Google Analytics users list to build targeted prospect pools for their clients. The list supports email campaigns, paid social audiences, programmatic advertising, and event invitation programmes.
Account executives at enterprise software companies use the Google Analytics list to build territory prospect sets, identify expansion opportunities at existing accounts, and find net-new companies in their ICP that are confirmed Google Analytics users.
Companies offering Google Analytics training courses, certification programmes, and professional development use this list to reach the professionals and organisations that need to upskill their teams on the platform.
If you offer a product that replaces or upgrades Google Analytics, the installed base is your highest-value cold outreach target. These companies have already validated the problem — the only question is whether your solution is a better fit.
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